Dubai RERA Advertising Permits & Off-Plan Marketing question: DLD's exhibition conditions allow

Dubai RERAAdvertising Permits & Off-Plan Marketing

At a licensed real estate exhibition in Dubai, a visitor asks a developer's stand to sign a full sale contract and take payment for an off-plan unit on the spot. What do the DLD's exhibition conditions allow?

A A preliminary reservation only, as no sales are allowed at the exhibition
B A sale for cash buyers, since no mortgage approval is involved
C A full sale, provided the payment goes straight into the project escrow account
D A full sale, provided the unit is registered in Oqood within 90 days

Show the answer and explanation

Answer: A. A preliminary reservation only, as no sales are allowed at the exhibition

The DLD's Real Estate Ad Permit service (as at 12 Oct 2026) sets conditions for exhibition permits, including that sales are not allowed during the exhibition and only preliminary reservations are permitted. Paying into escrow and registering in the Interim Register are requirements for off-plan sales generally, but they do not turn an exhibition stand into a place where sales may be concluded. Source: DLD e-service 'Real Estate Ad Permit', exhibition conditions (as at 12 Oct 2026).

Common mistake

Thinking escrow payment makes an on-the-spot sale at an exhibition acceptable.

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Original study material mapped to the public exam domains; not a real test question.Independent. Not affiliated with DLD, RERA or DREI. Verify figures and rules against current guidance before relying on them.